That is why we are incredibly proud to share that ����Vloghas been named one of by Forbes. We ranked No. 78 overall and earned the top placement among companies headquartered in Maine. Our inclusion among Forbes’ best employers highlights the strength of a core part of our strategy: to elevate people and performance.

Why ����Vlogranks as a top employer for company culture

This recognition as one of Forbes’ best employers for company culture is built on an independent, anonymous survey in partnership with market research firm Statista. Over 217,000 U.S.-based professionals evaluated employers on core values like fairness, respect, and whether they would recommend their workplace to family and friends.

For us, a strong, people-first culture is core to how we move business forward for our customers. 

“Our people are the reason ����Vloghas earned this recognition, and we believe they are our competitive advantage for the company,” said Melissa Smith, chief executive officer and president of WEX. “As ����Vloghas grown, what has remained constant is the care, curiosity, and ownership WEXers bring to their work. Culture is how strategy becomes execution. It helps us serve customers better, operate with discipline, and continue building a company that can create lasting value for shareholders.”

We believe our culture is best explained by the individuals who live it every day. We asked teams across our global platform to share their perspectives: “What does ����Vlogculture mean to you?” 

What makes ����Vloga great place to work?

Elevate People and Performance is one of four goal categories in our strategic plan. At WEX, this commitment comes to life by empowering our teams with the right tools, supporting their growth, and prioritizing an environment where everyone can thrive. 

Ingenuity and room to experiment

We give our teams trusted spaces to cultivate fresh skills and try new ways of working. Our internal AI Accelerators community, now over 1,000 employees strong, allows WEXers to test new ideas and apply them to everyday obstacles. 

In a recent internal survey, 60% of ����Vlogemployees said they use AI daily, compared with 31% of national tech sector employees, and nearly 90% said the ����Vlogculture actively supports that learning.

Belonging and an inclusive work environment

True collaboration requires diverse perspectives. Since 2019, ����Vloghas scaled from a single employee resource group (ERG) to 10 global communities.

Grounded in our people

We support the whole person and prioritize employee wellbeing in the workplace. In addition to benefits like volunteer time off, which allows employees to dedicate up to 16 paid hours per year toward community work, ����Vlogleverages its own benefits industry expertise to provide comprehensive care — including customized health programs, fertility benefits, and adoption support starting on day one.

Sustaining an award-winning culture 

As Sandy Kuohn, our chief people officer, describes WEX:

“When employees feel supported, connected, and equipped to grow, customers feel the difference. A strong culture helps us attract and retain talent, move with speed and accountability, and bring better ideas to customers. This recognition reflects the workplace we are continuing to build, one where people can do meaningful work, learn together, and help ����Vlogdeliver for all of its stakeholders.”

While landing a spot in the top 100 of Forbes’ best employers list is an exciting moment to celebrate, we view this milestone as a baseline rather than a ceiling. As we continue to scale across global markets, we remain relentlessly focused on creating an authentic, relational, and purpose-driven community at WEX.

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Established in 2008, the ����VlogCommunity Awards celebrate notable accomplishments across areas like growth, advocacy, leadership, innovation, and customer service, as well as overall company successes. 

This year, ����Vlogrecognized 17 companies with distinct honors across leadership and innovation, including welcoming seven new companies into its Circle of Excellence, an annual recognition program that honors top-tier partners and customers who demonstrate exceptional commitment and performance in collaboration with WEX.

The ����Vlog2025 Community Awards winners are:

• ����VlogPartner of the Year: 
  • Baker Tilly
• ����VlogGrowth Excellence Partner of the Year:
  • Medsurety
• COBRA Partner of the Year: 
  • Lifetime Benefits Solutions
• Innovator of the Year: 
  • csOne
• Leader of the Year: 
  • Chad Wilkins, Executive Managing Director of Webster Bank and President of HSA Bank
• Visionary of The Year:
  • Cobra Professionals Inc.

����Vlogis also thrilled to welcome the following inductees into the 2025 ����VlogCircle of Excellence:

• Associated Bank
• Bank of America
• Benefit Express
• Consolidated Admin Services
• Empyrean
• HSA Bank
• iSolved
• Lifetime Benefit Solutions
• MetLife
• Paylocity
• PNC
• Sentinel
• The Harrison Group
• �հ����Բ����������������
• UMR
• UPMC
• Voya

“Our 2025 Community Award winners and Circle of Excellence inductees are the visionaries our industry needs,” said Robert Deshaies, Chief Operating Officer of Health & Benefits at WEX. “They’ve proven that even in a complex environment, you can simplify the experience and drive massive growth through a technology-forward mindset. These partners have a unique ability to cut through the noise and deliver real results for their clients. We are incredibly proud to celebrate their achievements and call them partners—they represent the best of our industry and the future of what we’re building together.”

The 19th annual ����VlogSPARK Health & Benefits conference, held April 27-29 in Orlando, FL, serves as one of the industry’s definitive forum for navigating the complexities of a shifting healthcare economy. This year’s agenda focuses on redefining benefits through trust, intelligence, and simplicity, to give ����Vlogpartners a true breakthrough advantage. Through immersive learning, meaningful connections, and direct access to ����Vlogleaders and industry peers, SPARK is where tomorrow’s complexity becomes today’s opportunity. Catch the highlights and behind-the-scenes action across , , , and . Join the convo with #WEXSPARK.

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EcoVadis medals and badges recognize companies that have completed the EcoVadis Sustainability Rating assessment and demonstrated, relative to other assessed companies, a strong management system addressing sustainability criteria. EcoVadis’s independent assessment evaluates companies against 21 rigorous sustainability criteria, providing a trusted benchmark for performance. 

The significance of this rating extends beyond our own operations. Many of our customers face sustainability requirements, whether through new laws, supply chain regulations, ESG reporting obligations, or carbon reduction targets. By partnering with WEX, a company with a verified EcoVadis rating, our customers can gain a reliable ally in helping to meet their compliance goals. Our rating provides them with third-party validation of our sustainability practices, helping them demonstrate due diligence in their choice of suppliers.

Yet, we’re under no illusion that a badge alone signifies mission accomplished. Sustainability is a continuous journey, not a destination. Our focus remains on raising the bar – not for accolades, but because our customers, employees, and communities expect and deserve real action. 

We recognise that sustainability is a moving target. Earning the EcoVadis Committed badge for a second year is a milestone, but it’s also a reminder of the work ahead. We’re investing in cleaner technologies and conservation projects, while also striving to further improve our EcoVadis rating. That includes support for the forest growing charity WeForest through the ����VlogEco Miles program, which is a way that ����Vlogdelivers solutions that help our customers meet their ESG goals while driving meaningful change.

If you’d like to learn more about our efforts towards a greener future, please visit the Sustainability section on the ����Vlogwebsite.

For the latest news from WEX, visit the. For investor relations,

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As more businesses adopt EVs, fleet managers are increasingly burdened by fragmented systems, manual reimbursement processes, and limited visibility into charging activity. EV At-Home with Vehicle Fraud Protection solves this problem by verifying charging sessions using a combination of vehicle, charger, and utility data, giving businesses a simple way to help ensure they are only paying for legitimate fleet usage. By comparing vehicle data directly with submitted home charging sessions, ����Vlogenables fleet operators to quickly identify and help prevent unauthorized or personal charging expenses before reimbursement occurs.

“Home charging is one of the largest visibility gaps in fleet electrification today,” said Sarah Booth, senior director, Connected Fleet at WEX. “With EV At-Home with Vehicle Fraud Protection, we’re giving businesses a way to trust what they’re paying for without adding friction for drivers or extra work for their teams.”

The new capability is part of WEX’s broader EV ecosystem, which allows businesses to manage fuel and electric charging through a single account, invoice, and set of controls. EV At-Home with Vehicle Fraud Protection allows fleets to take advantage of typically lower residential energy costs while maintaining strong protections against spend leakage, helping improve cash flow, reduce surprises, and support more predictable budgeting.

The new offering also reinforces WEX’s commitment to built-in risk management and compliance, with automated vehicle verification and clear transaction visibility that eliminates the need for manual audits or chasing receipts. Fleet managers can view verification statuses directly within ����VlogOnline, enabling faster decision-making and greater confidence in every reimbursement.

The solution is designed for ease of use, requiring no complex workflows or retraining for drivers. Through the ����Vlogdashboard, fleets can quickly connect vehicles and begin verifying home charging sessions, with support for a growing number of leading automotive brands through WEX’s integration partners.

“Fleets don’t just need access to EV charging, they need accountability,” said Booth. “This solution brings together the data, controls, and simplicity required to scale EV adoption with confidence.”

EV At-Home with Vehicle Fraud Protection is available now as part of ����VlogEV At-Home solutions. To learn more, please visit .

**EV At-Home with Vehicle Fraud Protection helps detect and prevent fraud, but cannot detect all potential fraud.

For the latest news from WEX, visit the. For investor relations,

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“����Vlogis proud to support TAT and its mission to train mobility-related industries to identify and help recover victims of human trafficking,” said Tim Hampton, senior vice president and general manager for Over-the-Road at WEX. “TAT’s commitment to safety and advocacy aligns deeply with WEX’s core value to ‘Be a Positive Force.’ Together, we are working to ensure the very roads that move our world forward are safe for everyone.”

TAT’s HTA honors members of the industries TAT works with whose direct actions impact those victimized by human trafficking. The award is named in honor of Harriet Tubman, the famed abolitionist credited with using the Underground Railroad to transport people to freedom. She was never caught and never lost a passenger.

Prior to launching this sponsorship, ����Vloginvited TAT to participate in the 2025 ����VlogOTR Summit alongside leaders from across the trucking industry and donated a portion of the event’s registration fees to TAT. At the end of January, ����Vloghosted TAT’s Freedom Drivers Project exhibit at its annual sales kickoff event, where Laura Cyrus, TAT senior director of Industry Training and Outreach, trained more than 700 employees on human trafficking awareness. 

Through their HTA commitment, ����Vlogwill fund the award for both the HTA winner and their company, host a dedicated HTA ceremony at the 2026 ����VlogOTR Summit, and cover travel costs to the event for the winner and a guest, as well as a TAT staff member. 

“We’re excited to welcome ����Vlogas our next Harriet Tubman Award sponsor,” said Esther Goetsch, TAT executive director. “Even in the short time we’ve worked together, ����Vloghas shown a real commitment to making a positive difference on fighting human trafficking. We look forward to seeing how their platform and industry presence will help expand this important work. When organizations like ����Vloguse their influence and connections for the greater good, they show what TAT’s network leadership is all about. We truly value this partnership and look forward to the impact we can make together.”

For the latest news from WEX, visit the. For investor relations,

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WEX^® (NYSE: WEX), a global leader in intelligence-led payment and workflow solutions, today announced , a modern travel platform for booking and managing trips, as a Preferred Travel Partner. Through this partnership, ����Vlogmobility and corporate payments customers can now consolidate fuel transactions and Engine’s discounted travel spend into a single, streamlined payment platform.

“This alignment extends the ����Vlogcard beyond fuel, covering more transactions with greater spending controls,” said Dylan Jones, senior vice president & general manager, Mobility Growth. “Customers benefit from enhanced insight, fewer manual processes, and tangible savings that help both managers and drivers focus on delivering results. Our ongoing collaboration with Engine supports WEX’s strategy to manage total mobility spend through a single ecosystem that combines payments, savings, and operational tools.”

This expanded partnership builds on the previously announced ����Vlogand Engine collaboration that covered WEX’s .

One ecosystem. More control. Fewer headaches.

With Engine, ����Vlogcustomers can book discounted fleet-friendly hotels, rental cars, airfare, and more, through their ����Vlogaccount. That means:

• Discounted average lodging savings compared to public rates
• One payment workflow for fuel, hotels, airfare, and rental cars
• Same-day booking and flexible cancellations for changing routes
• 24/7 support for drivers and dispatch teams

The ����Vlogand Engine partnership means that fleets can reduce the friction caused by creating out-of-pocket spend, delayed reconciliation, and increased administrative overload.

Less Friction. More Visibility. Better Control.

For many fleets, fuel is tightly managed, but travel expenses are not. By connecting Engine bookings directly to ����Vlogpayment solutions, fleets gain clearer visibility into total trip costs and can reduce the time it takes to match receipts, approve expenses, and close out jobs.

For drivers and technicians, Engine reduces administrative burden and financial stress by eliminating the need to use personal funds for hotels or rental cars, with no card required at check-in, while giving managers clearer oversight by keeping travel transactions within security guardrails tied to ����Vlogcards. For small and mid-size fleets without the scale to negotiate discounts, the combined ����Vlogand Engine offering provides access to national lodging and rental programs with built-in controls and visibility. 

“Engine is on a mission to power connection through simplified travel, and we’re proud to partner with ����Vlogto bring enterprise-grade travel discounts and sophisticated spend controls to fleets of all sizes,” said Alex Melamud, CFO at Engine. “By integrating Engine’s travel platform with WEX’s payment ecosystem, we’re replacing fragmented, manual processes with a unified, automated experience. Consolidating lodging, rentals, airfare, and fuel into a single workflow improves the employee experience while also giving managers the real-time oversight and guardrails essential for running a modern, efficient fleet.”����Vlogcustomers can begin saving on travel and fuel spend today by reaching out to their ����Vlogsales representatives. To learn more, visit .

About WEX
����Vlog(NYSE: WEX) is the global commerce platform that simplifies the business of running a business. ����Vloghas created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, ����Vlogaims to make it easy for companies to overcome complexity and reach their full potential. For more information, please visit .

About Engine
Engine is a modern business and group travel platform trusted by over one million travelers. Engine saves businesses time and money through an extensive travel network that connects to nearly every hotel, airline, and car rental company in the U.S. It offers single invoice billing, the flexibility to modify or cancel trips without incurring additional fees, and a unified view of all company travel and spend. Customers rely on Engine to not only make travel easier to manage but also to make it enjoyable for everyone involved. Additionally, Engine helps coordinate room blocks for corporate offsites, sports teams, weddings, family reunions and more to help people get together in person. The company is backed by Telescope Partners, Blackstone, Elefund, and Permira. Learn more at .

For the latest news from WEX, visit the. For investor relations,

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For benefits and HR leaders looking to capitalize on this growth next year, the larger hurdle ahead is not operational; it is behavioral. Leaders must focus on shifting the value of HSAs away from just paying for prescriptions and towards positioning the account as a core financial planning tool for holistic health in order to see a difference in adoption and utilization. Additionally, to help bring this new focus to life, HR and benefits leaders can utilize modern tools, such as WEX’s new integration with Health-E Commerce’s HSA Store® and FSA Store®. 

The Misunderstood HSA: Simplifying its Benefits

For too long, the education around HSAs has focused on complicated tax advantages and contribution limits. New research from ����Vlogand Visa highlights how including messaging emphasizing the functional and emotional benefits of HSAs resonates far more than the technical details. For instance, in ����Vlogand Visa’s qualitative analysis of HSA account holders, users noted that “setting aside money for both routine and unexpected healthcare costs” provided “a sense of security and peace of mind.”

When employees understand that their HSA can act as a “weapon to combat inflation” or help deliver a true sense of “financial control,” they are empowered to see its potential long-term value as both a retirement savings vehicle and a health spending account.

Beyond this, HR and benefits leaders can also help spur HSA adoption rates by properly showcasing the surprising range of eligible expenses these accounts cover, especially in the growing area of high-tech and holistic wellness. For instance, individuals are often surprised to find that HSA dollars cover:

• For Stress and Sleep: Items like prescription or reading glasses with blue light for digital eye strain, therapy eye masks for migraines, and specialized pillows or wearable sleep trackers (like Oura Ring or WHOOP^®) that monitor and improve sleep health are now often eligible.
• For Fitness and Recovery: Beyond basics, many massage guns (like Theragun^®), specialized foam rollers, and muscle stimulators can qualify as they aid in recovery and pain relief.
• For Everyday Relief and Monitoring: Accounts are helping people manage their health in real-time, on their own terms, covering items from acupressure wristbands for nausea to smart blood pressure monitors that connect seamlessly to your phone.

Once your employees are on board and considering a Health Savings Account, the next step to increasing engagement is by making the onboarding and spending process as simple and intuitive as possible, so that people can spend more time managing their health and less time managing receipts. 

Eliminating Friction: Technology that Boots Adoption

To combat fragmentation and confusion, ����Vloglaunched a new integration with Health-E Commerce’s FSA Store^® and HSA Store^®. The result? a single sign-on shopping experience that eliminates the clunky reimbursement process.

With this integration, employees will be able to access a curated, 100% eligible online marketplace directly from their ����Vlogbenefits portal instead of needing to guess. Additional features include:

• DirectPay: Ability to pay for eligible items directly from their HSA/FSA account, eliminating the need to enter card information, save receipts, or submit claims for reimbursement.
• Real-Time Balance: Opportunity for users to view a live account balance as they shop for maximum reassurance and confidence while they spend HSA/FSA funds.

Even further, with employees having more control over their HSA/FSA accounts and spending, less HR and benefits leaders intervention will be required – helping to save time and shift focus back to strategic work and planning instead of chasing forms.

As HR teams look ahead to benefits planning for 2026, these strategies and tools can help simplify communications and ensure employees feel confident about their benefits and empowered to maximize their value. Those who combine this clear communication with modern, integrated tools will build a stronger foundation of trust, empowerment, and value in the benefits they offer.

To learn more about these research findings and their impact on your benefits strategy, download our free white paper: “Maximizing HSA adoption and engagement – The power of segmentation to drive tailored messaging.”

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The addition of Sunoco locations to the DriverDash app’s network marks a major milestone in expanding WEX’s fueling footprint. Sunoco, the largest independent fuel distributor in the Americas, supplies more than 15 billion gallons of fuel annually to approximately 11,000 Sunoco and partner-branded retail locations, as well as independent dealers and commercial customers.  Known for its TOP TIER certified fuels, including 94 Octane fuel – the highest retail octane available in the country – Sunoco brings a legacy of performance, reliability, and innovation, backed by its long-standing role as the official fuel supplier for NASCAR^®.

By pairing Sunoco’s quality fuels and national coverage with the DriverDash app’s mobile convenience, ����Vlogis enabling fleets to operate more efficiently, securely, and confidently, wherever the road leads.

About DriverDash

The DriverDash app is WEX’s mobile payment app for commercial fleet drivers, allowing them to pay for fuel directly from their smartphone instead of using a physical card. Built on WEX’s closed-loop payments network, the app streamlines transactions, strengthens security, and provides real-time visibility for fleet managers.

This latest integration brings DriverDash’s mobile payment experience to nearly 40,000 fueling locations nationwide, significantly expanding where fleets and drivers can make secure, contactless payments from their smartphones.

“This expansion with Sunoco reflects the growing demand for digital-first solutions in fleet mobility,” said Brian Fournier, senior vice president and general manager, North American Mobility at WEX. “By bringing DriverDash to more locations nationwide, we’re helping to give drivers a faster, safer, more convenient way to fuel up while enabling fleet managers to gain greater visibility and control. It’s about combining everyday ease for drivers with strategic value for the businesses that manage them.”

Fueling made simple – and smarter

DriverDash transforms the traditional fleet card into a secure digital wallet, giving commercial drivers the ability to authorize fuel purchases directly from their mobile device. With biometric authentication and WEX’s closed-loop payments network, every transaction is encrypted, authenticated, and automatically logged, helping to reduce fraud, eliminate paper receipts, and streamline reporting.

For fleet managers, this means less administrative overhead and greater accuracy. Real-time electronic receipts, odometer capture, and automated data transmission deliver cleaner expense data, tighter controls, and a clearer picture of driver activity.

“DriverDash gives fleets a digital-first experience that’s as smart as it is secure,” said Cecile Zinder, vice president of product management at WEX. “Drivers get an easier way to pay, while fleet managers get the data they need, instantly and accurately, to help make better decisions and reduce fraud.”

Availability

The DriverDash app is available for and devices and free to fleets using ����Vlogcards. Drivers can activate the app via a secure invitation from their fleet manager. Sunoco locations will begin rolling out DriverDash capability immediately, expanding nationwide over the coming months.

Contact your ����Vlogaccount representative to enable DriverDash for your fleet or to learn more about DriverDash at .For the latest news from WEX, visit the. For investor relations,

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Trucker Path app users to gain access to fuel savings via the 10-4 by WEX app

Portland, ME/Phoenix, AZ – October 27, 2025 – , the most comprehensive and relied upon mobile app for North American truckers, and WEX® (NYSE: WEX), the global commerce platform that simplifies the business of running a business, today announced that the fuel discounts offered on the 10-4 by WEX app will be available to the Trucker Path community.��

This integration provides Trucker Path app users with access to fuel discounts provided by the 10-4 by ����Vlogapp. This includes savings at thousands of fueling locations nationwide, including 7FLEET Diesel Network (Speedway, Stripes, and 7-Eleven), Circle K, Love’s Travel Stops, Maverik, Sapp Bros., TA, Petro Stopping Centers and TA Express, RaceTrac, and Road Ranger. 

“This strategic alliance with the 10-4 by WEX app offers our community of drivers lower fuel prices and a quick, easy and secure way to pay – it’s that simple,” said Chris Oliver, CMO of Trucker Path. “Time is money and fuel is a tremendous expense. Our users will save on both. They’ll continue to rely on Trucker Path for the fastest and safest routes while also lowering their fuel costs along those routes.” 

Used by more than 1 million drivers, Trucker Path users will be able to easily find the best fuel discounts from the 10-4 by WEX app and immediately navigate to that location. Additionally, they can also find details on parking availability, the services and amenities offered, and the ratings and reviews from other commercial drivers. 

The 10-4 by WEX app is free, offering nationwide diesel discounts at thousands of U.S.-based truck stops. Designed to provide owner operators and small fleets with instant savings on diesel, there are no credit checks, no transaction fees and no need for a physical card at the pump. Drivers using the 10-4 by WEX app saved an average of $313 a month in fuel costs. 

“Building and maintaining healthy profit margins is a complex challenge for truckers, and this collaboration with Trucker Path is an excellent way to help them save on costs,” said Tim Hampton, senior vice president and general manager of Over-the-Road at WEX. “Fuel makes up nearly one-third of expenditures for independent owner-operators, with approximately $50,000 spent on fuel every year on average. Our shared goal with Trucker Path is to streamline savings on every gallon purchased while making the process easy for hard-working truckers to make every cent matter.”

To learn more about Trucker Path, visit or visit your preferred app store and download the Trucker Path app for free. For more information about the 10-4 by ����Vlogapp, visit .��

About WEX

����Vlog(NYSE: WEX) is the global commerce platform that simplifies the business of running a business. ����Vloghas created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, ����Vlogaims to make it easy for companies to overcome complexity and reach their full potential. For more information, please visit .

About Trucker Path

Phoenix-based Trucker Path is the provider of a wide range of truck driver-centric mobility products. The Trucker Path app is currently used regularly by over 1 million professional truck drivers. Offering best-in-class navigation with truck-specific routing, the Trucker Path app also provides access to vital up-to-date information about truck stops, real-time parking availability, fuel prices and discounts, weigh station statuses, and truck scales and wash locations. Trucker Path Deals offers an expansive list of products and services that fulfill the company’s commitment to helping truckers reduce costs and make life on the road a little easier. The company also offers TruckLoads, a digital freight exchange that connects drivers, carriers and brokers. For more information, visit .��

Forward-Looking Statements

This press release contains forward-looking statements including, but not limited to, statements regarding WEX’s newly announced collaboration with Trucker Path. Any statements in this press release that are not statements of historical facts are forward-looking statements. When used in this press release, the words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “will,” “positions,” “confidence,” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such words. Forward-looking statements relate to our future plans, objectives, expectations, and intentions and are not historical facts and accordingly involve known and unknown risks and uncertainties and other factors that may cause the actual results or performance to be materially different from future results or performance expressed or implied by these forward-looking statements, including the ability of the Company, its partners and its customers to realize the expected benefits from WEX’s collaboration with Trucker Path; as well as other risks and uncertainties identified in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission on February 20, 2025, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, filed with the Securities and Exchange Commission on May 1, 2025 and subsequent filings with the Securities and Exchange Commission. The forward-looking statements speak only as of the date of this press release and undue reliance should not be placed on these statements. The Company disclaims any obligation to update any forward-looking statements as a result of new information, future events, or otherwise.

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Media Contacts:

Trucker Path
Susan Fall
LaunchIt Public Relations
619-890-9415
susan@launchitpr.com

WEX
Johnston Farrow
832-823-3044
johnston.farrow@wexinc.com

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The Need to Combat Benefits Confusion

The urgency for simplification has never been greater, as confusing plan options and convoluted benefit jargon continues to push employees away from engaging with their health care. A primary symptom of this is the Open Enrollment time crunch, . To combat this, employers must evolve their education strategy from generic, one-size-fits-all communications to reach employees where they’re at. New ����Vlogand Visa research highlights messages emphasizing the functional and emotional benefits of HSAs – such as “peace of mind” and using it as a “weapon to combat inflation” – resonate far more than technical details. Breaking through the confusion requires employers to focus on:

• Segmentation & Personalization: Dividing audiences by life stage or health status to create customized contribution scenarios that empower employees to see how a benefit, like an HSA, applies directly to their situation.
• Multi-Generational Delivery: Tailoring content formats to cohort preferences, such as engaging Gen Z with short-form videos and FAQs on social media and reaching Gen X with tailored email notices.

Crucially, this level of communication should not stop at enrollment. By continuously analyzing usage and outcomes, the intelligent ����Vlogplatform can suggest optimizations, encouraging employees to engage with their benefits year-round and adjust them as their lives change.

Easier Connections for Employees 

The complexity of the ecosystem means employees are often struggling with stress and a deep disconnect with their benefits. To combat this and deliver the personalized benefits experience employees need, ����Vlogunpacked a variety of solutions for benefits administrators, designed to simplify and enrich the process overall:

• AI-Powered Claims: This new solution tackles the friction of manual claims, achieving a 90% reduction in processing time and 97% accuracy in reimbursement determination. The result is profound: Employees feel cared for when money comes fast, freeing up HR teams from chasing errors.
• The Next Gen Consumer Experience: This unified platform combines enrollment, accounts, and claims into one intuitive interface across web and mobile for its users. This ensures information is entered once and includes smart nudges and personalization to guide participants seamlessly.
• HSA Brokerage Solution: Addressing the recurring problem that , this new solution simplifies long-term saving. It offers features like real-time trading for confident investors and intuitive defaults/smart nudges for new savers, helping turn the HSA into an accessible, powerful financial wellness tool.

Easier Workflows for Administrators

This critical focus on simplicity extends directly to the time-strapped HR and benefits teams – but this is where technology and automation can help to advance their workflows and productivity. ����Vlogis focused on delivering the tools to streamline backend processes and reduce operational risk:

• ����VlogDeveloper Center: The high volume of system integrations that administrators manage creates constant upkeep and risk. The ����VlogDeveloper Center changes that by serving as a central front door for partners. With this new backend system in place, users will be able to register an app, obtain credentials, test with sample data, and go live in days instead of months – accelerating time-to-market and delivering value to employees more quickly than ever.
• COBRA – Streamlined Member Management: Common challenges in this entangled space include manual data entry, errors in eligibility transmission, slow member notification, and managing premium payments. This solution simplifies this essential compliance function with integrations that auto-update eligibility status with faster, more reliable file delivery to reduce mistakes, and improve compliance.

Open enrollment is all about being prepared. For employers, this means setting early planning efforts into full motion, landing clear communications, and providing tools and resources to help make the process simpler and more intuitive. By drawing on innovations that eliminate fragmentation, prioritizing AI-driven automation, and driving more personalized engagement through technology, industry leaders will be able to focus more on people, not paperwork. And in return, employees will receive the confidence they need to truly make the most of their benefits – creating a successful Open Enrollment experience for all involved. 

Ready to eliminate friction from the benefits administration process this Open Enrollment? for a personalized demonstration of our AI-powered platform,” or “Download the New ����Vlogand Visa research on benefits engagement.”

To learn more about these research findings and their impact on your benefits strategy, download our free white paper: “Maximizing HSA adoption and engagement – The power of segmentation to drive tailored messaging.”

For the latest news from WEX, visit the . For investor relations, .

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